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15 Changes in the Learning Business Landscape

Leading Learning

The Surge of Video. It would be hard to exaggerate the impact that the proliferation of digital video has had since that time. Part of our pre-Tagoras experience was with University Access (later Quisic), a company that captured video of top business school professors and attempted to distribute it across the Internet.

Course 101
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Getting Married to Membership May Require Engagement First

Idea Architects

With many companies and nonprofits offering some degree of value under a freemium model , potential members and customers may only be more likely to invest in the cost of membership only after becoming involved in some of the benefits of joining organization. community that people value and that our organizations market. Dec 2002 (6).

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Jeffrey Cufaude, Idea Architects: Making Sponsorship Special Again

Idea Architects

reduced cost courtesy of others’ doing the underwriting. As a result, the registration fee or product cost individuals have been paying hasn’t had to carry the full value proposition of the event or product itself. need to pass on more of the real cost and finding members and customers. Dec 2002 (6).

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Advocating from Afar: Virtual and Remote Grassroots Advocacy

Beekeeper Group

The Dirksen, Hart, and Russell Senate Office Buildings and Ford and Longworth House Office Buildings weren’t cleared for entry until the end of January 2002, three months later! Or, perhaps airfare and hotel rates during fly-in season are cost prohibitive. For a quick turnaround, try a podcast or streaming video session.