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Big Data: Big Headache or Big Opportunity for Associations?
Association Adviser
JANUARY 21, 2014
It’s also a great member benefit and new member recruiting tool. To everyone’s surprise, the team’s data nerds substantially outperformed its old school, tobacco-spewing talent scouts. Be careful what you wish for. “It’s a combination of formal surveys and also reaching out to members and stakeholders to find out what they want.”
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