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Sword Swallowing? Yes, There’s an Association for That.

Associations Now

But the trade, which involves literally shoving swords down one’s gullet, is the very definition of niche. Sword Swallowers Association International, which launched in 2002, is the only organization of its kind in the world. The number of actively performing swallowers is only in the dozens.

FAQ 71
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Email Marketing Trends: What’s Hot in 2017

Associations Now

In The New York Times ’ case, it’s been using such a platform, internally called Paperboy, for more than a decade—just to make the production process bearable. Building emails, as I’ve written before , is effectively like designing websites with technology only available before 2002. These tools make the job a bit less painful.