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Game Plan 2014: Seeing Around the Corners
Association Adviser
DECEMBER 17, 2013
Think 365-day-a-year engagement for your events—whether they’re live, virtual or hybrid. David DuBois , CEO of the International Association of Exhibitions and Events (IAEE) , said he’s surprised that associations aren’t being more aggressive about marketing live events via mobile devices. ” 365 day-a-year engagement.
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