Remove 2002 Remove Information Remove Marketing Remove Recruiting
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Getting Married to Membership May Require Engagement First

Idea Architects

How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? community that people value and that our organizations market. We will often offer some free content to gain an opt-in for the organization and then cultivate the relationship with additional free information. Dec 2002 (6).

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Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

Retaining members – the availability of information on the web, the emergence of new competition, and the huge generational shift in mindset regarding associations and membership is redefining our community. This requires looking at how we position ourselves in the market differently. Scan the Market. Steven Lieber.

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Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

The founder felt mere data was not even worthy of being called “information,” and information was not worthy of being called intelligence. Those in the association world are a little less blunt about the information gathering process. It’s also a great member benefit and new member recruiting tool.

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