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Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

Every week, I receive calls from association executives who are concerned about: Engaging a new generation – at first, these conversations focused on millennials, now the questions are about how to engage Gen Z, the fastest growing group of employees, customers, and voters. Gen Z thinks and acts VERY differently than Millennials.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

“Associations also need to do a better job of reaching out to Millennials with an updated, more non-traditional membership experience,” she said. ” Stern said the associations need to do a better job of connecting with Millennials. Can associations improve their IQ (innovation quotient)? ” Stern agreed.