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Big Data: Big Headache or Big Opportunity for Associations?
Association Adviser
JANUARY 21, 2014
But, he did teach me three valuable lessons about learning about your customers: (a) You can never know too much about your customers or target market; (b) You don’t get if you don’t ask and (c) Ask for forgiveness, not for permission. “We do lots of very short surveys, but just one annual member feedback survey.
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