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Email Marketing Trends: What’s Hot in 2017

Associations Now

In The New York Times ’ case, it’s been using such a platform, internally called Paperboy, for more than a decade—just to make the production process bearable. Building emails, as I’ve written before , is effectively like designing websites with technology only available before 2002. Problem is, SES isn’t easy to use on its own.

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Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

As best-selling author and product innovation expert Tony Ulwick explained at last week’s Innova-Con 2014 conference in New York, don’t ask customers or members what they want in a product, ask them what types of “jobs” they need to have done better. It’s also a great member benefit and new member recruiting tool.

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