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Game Plan 2014: Seeing Around the Corners
Association Adviser
DECEMBER 17, 2013
Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. Kelly Donovan , Naylor’s team leader for online marketing, agreed. Plotke lamented that associations tell her non-dues revenue is more important than ever. What surprised us most in 2013?
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