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Plexus Consulting Group?: Crucial Conversations

Plexus Consulting

Authors are Patterson, Grenny, McMillan and Switzler, published in 2002 by McGraw Hill, and subsequently a New York Times bestseller. Coincidentally, it’s titled Crucial Conversations: Tools for Talking when Stakes are High. We help clients overcome challenge, achieve excellence, and maintain success.

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Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

As best-selling author and product innovation expert Tony Ulwick explained at last week’s Innova-Con 2014 conference in New York, don’t ask customers or members what they want in a product, ask them what types of “jobs” they need to have done better. Ask how your product and service can fill those unmet needs.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Kelly Donovan , Naylor’s team leader for online marketing, agreed. Reader Note: Learn more about the science of innovation by attending IAOIP’s Innova-Con annual meeting next month in New York City. “We’re willing to put resources—both staff and financial—into some of these new technologies to see how they work.