2002 Innovation New York Team 
Association Adviser
JANUARY 21, 2014
As best-selling author and product innovation expert Tony Ulwick explained at last week’s Innova-Con 2014 conference in New York, don’t ask customers or members what they want in a product, ask them what types of “jobs” they need to have done better. Think before you ask. ” Conclusion.
Association Adviser
DECEMBER 17, 2013
Kelly Donovan , Naylor’s team leader for online marketing, agreed. Can associations improve their IQ (innovation quotient)? “When I think of innovation, associations are the last group that comes to mind,” said Naylor’s Tompkins. Not using Innovation Science. Re-thinking membership. ” Stern agreed.
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