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Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

As best-selling author and product innovation expert Tony Ulwick explained at last week’s Innova-Con 2014 conference in New York, don’t ask customers or members what they want in a product, ask them what types of “jobs” they need to have done better. Hank Berkowitz is the moderator-in-chief of Association Adviser eNews.

Survey 60
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Game Plan 2014: Seeing Around the Corners

Association Adviser

InfoComm International , the audiovisual association, is one organization that does this very well, Stern said. Kelly Donovan , Naylor’s team leader for online marketing, agreed. She’d like to see associations offering more membership options. Re-thinking membership. Not using Innovation Science.