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Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

Somewhere back in the Dark Ages of IT- say two years ago, because that’s how fast the electronic world moves now ¬- we thought about technology as a tool to do business. Technology has made the leap out of the toolbox. And, they are already the most influential group of technology trendsetters. Scan the Market.

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Email Marketing Trends: What’s Hot in 2017

Associations Now

A number of major media outlets, finding the process of making emails cumbersome and limited as far as data goes, have invested in significant amounts of technology. And let’s face it: Most associations simply don’t have the resources of the Times. A recent article in Digiday underlines this point pretty well.

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Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

If it can, then they will pay a premium price for it—think Dyson (vacuums), iPhone (smartphones) and Nest (thermostats). AHA’s Drake said association research often falls short because resources are limited and there’s a lack of ownership for all the tasks that need to be done. Who’s doing what and by when?

Survey 60