.orgCommunity

OCTOBER 8, 2019

Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. Diversifying the revenue base is essential to prepare for upcoming generations who don’t feel a traditional affiliation with their professional association. In this excerpt from our book, Association 4.0—Positioning

Technology 40

Technology millennials Revenue System 40

Association Adviser

JUNE 17, 2014

CS: Career centers increase website traffic, generate non-dues revenue and increase membership recruitment opportunities, among other things. AA: How can an online career site help an association generate non-dues revenue? Personally I get frustrated with all the buzzwords people use—”team player,” for instance.

Newsletter 60

Newsletter Revenue Recruiting Recruitment 60

Association Adviser

DECEMBER 17, 2013

Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. Kelly Donovan , Naylor’s team leader for online marketing, agreed. Plotke lamented that associations tell her non-dues revenue is more important than ever. What surprised us most in 2013?

Social Media 60

Social Media Sample New York City Revenue 60