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The Hourglass Blog: Don't Forget the Baby Boomers
The Hourglass Blog
OCTOBER 15, 2010
I've been writing and speaking about this since 2003. I don't know of any study - marketing/ad companies don't like to say that they are NOT targeting a demographic - nor do they break down age demo stats of their customers for public consumption. I started writing about advertising and boomers in 2003. at 2:40 PM.
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