2003 Innovation Marketing Survey 
Achieve
MARCH 17, 2023
This is where a multichannel marketing strategy can help. Instead of focusing your communication efforts on one platform—like email or direct mail—multichannel marketing helps you expand your reach and keep your existing supporters engaged across multiple channels. However, you don’t just want donors to read your messages.
Reid All About it
MARCH 6, 2020
You can have the best content money can buy, but… (Jodi Harris, Content Marketing Institute ). Data and Perception: How American Cancer Society (ACS) Uses Surveys to Increase Engagement. Find out how ACS uses surveys as a mechanism to collect data, understand the audience, and make data-driven decisions. Joni Taisey, WorkCast ).
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