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Motorcycle Industry: Efforts to Reach Female Bikers Paying Off

Associations Now

The number of female owners better than doubled from 2003 to 2014,” Sarah Schilke, marketing manager of BMW Motorrad USA and chairwoman of the female motorcycle-industry professionals group PowerLily, said in a MIC press release. As for their priorities when choosing a bike to buy, women, in the survey of 48,000 U.S.

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Bringing Credibility to the Conversation: Katie Butler, IIABA

Association Adviser

Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. Now I oversee the association’s publications, marketing and public relations.

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4 Stories about Association Membership

SCD Group

Fully 67 percent called it their top membership priority, according to a survey by Marketing General, a membership consultancy. Almost 9 out of 10 ranked it “very critical” in a survey by Tate & Tryon, a Washington accounting firm that specializes in non-profits. million in 2003. million to about 2.5

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FCC Robocall Ruling Could Hurt Pollsters

Associations Now

While pollsters were actually exempt from the ‘Do Not Call’ registry list in 2003, the FCC recently voted not to repeat that exemption. This is of major concern for the Marketing Research Association (MRA) and the Council of American Survey Research Organizations (CASRO). Not Enough Clarity.

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Association Brain Food Weekly: 3.6.20

Reid All About it

You can have the best content money can buy, but… (Jodi Harris, Content Marketing Institute ). Data and Perception: How American Cancer Society (ACS) Uses Surveys to Increase Engagement. Find out how ACS uses surveys as a mechanism to collect data, understand the audience, and make data-driven decisions. Joni Taisey, WorkCast ).

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Printing Trade Group ‘Right-Sizes,’ Restructures as Industry Faces Major Change

Associations Now

Employment in the industry has fallen off by more than 200,000 since 2003, according to Bureau of Labor Statistics data. The printing industry has been hit hard by advances in technology over the past decade—there’s no denying that. But our commitment to our core service offerings will remain unchanged.

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Sift Skills: The Value of Big Data for Associations

Associations Now

And even after the organization hired a $6,000-a-week consultant in 2003 to learn about making data-based business decisions, Dorman wasn’t convinced it would lead to any long-term benefit. “At If you’re trying to increase retention, change your marketing campaign for a group that you think has lower retention,” she says. “So

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