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Bringing Credibility to the Conversation: Katie Butler, IIABA

Association Adviser

Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. Now I oversee the association’s publications, marketing and public relations.

Video 60
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Association Brain Food Weekly: 3.6.20

Reid All About it

Tanya Basu at MIT Technology Review writes about private micro-networks , like Cocoon, which some believe are the future of connecting. “…[S]uch micro-networks and the control they offer might redefine how we think about and use social media in the next decade, whether it is Cocoon or another app that follows in its wake.”. Austin Kleon ).

DC 48
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Printing Trade Group ‘Right-Sizes,’ Restructures as Industry Faces Major Change

Associations Now

The printing industry has been hit hard by advances in technology over the past decade—there’s no denying that. Employment in the industry has fallen off by more than 200,000 since 2003, according to Bureau of Labor Statistics data. Makin stressed that PIA will remain a technology leader for the industry.

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Sift Skills: The Value of Big Data for Associations

Associations Now

As technology becomes more affordable, organizations are harnessing “big data” to improve member engagement. And even after the organization hired a $6,000-a-week consultant in 2003 to learn about making data-based business decisions, Dorman wasn’t convinced it would lead to any long-term benefit. “At But that’s changing.

Texas 40
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How to Successfully Reach Donors Across Multiple Channels

Achieve

However, as technology advances and donors are increasingly spending their time across a variety of channels, investing your time and energy into one single channel can prevent supporters from seeing your messaging and slow down fundraising results. This is where a multichannel marketing strategy can help.

How To 52
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FCC Robocall Ruling Could Hurt Pollsters

Associations Now

Last week, the Federal Communications Commission (FCC) ruled Americans had the right to use technology that could block automated robocalls. While pollsters were actually exempt from the ‘Do Not Call’ registry list in 2003, the FCC recently voted not to repeat that exemption. Not Enough Clarity.