2003 Leadership Marketing Survey 
Association Adviser
MAY 27, 2018
Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. Now I oversee the association’s publications, marketing and public relations.
Associations Now
JUNE 1, 2014
And even after the organization hired a $6,000-a-week consultant in 2003 to learn about making data-based business decisions, Dorman wasn’t convinced it would lead to any long-term benefit. “At If you’re trying to increase retention, change your marketing campaign for a group that you think has lower retention,” she says. “So
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