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Getting Married to Membership May Require Engagement First

Idea Architects

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. community that people value and that our organizations market. July 29, New Orleans, NYIB Leadership Pre-Conference. 9, New Orleans, NAHB Association Leadership Institute. Oct 2003 (1). Sep 2003 (2).

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SCD Group: Does print still work for association marketing.

SCD Group

Does print still work for association marketing & communications? Here are some highlights of the story: “The catalog continues to open new doors and opportunity for us,” said Jim Wright, senior vice president of marketing at Express. homes last year, according to the Direct Marketing Association, and 89.6 million

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Bringing Credibility to the Conversation: Katie Butler, IIABA

Association Adviser

Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. Now I oversee the association’s publications, marketing and public relations.

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Jeffrey Cufaude, Idea Architects: Making Sponsorship Special Again

Idea Architects

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. need members and customers to pay a greater percentage of the real costs of a product or program so we can more accurately assess the market’s. July 29, New Orleans, NYIB Leadership Pre-Conference.

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Jeffrey Cufaude, Idea Architects: I Want ASAE to Fail. And You.

Idea Architects

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. Either way, it needs to be addressed because we no longer have ASAE and The Center for Association Leadership. We only have ASAE-The Center for Association Leadership. Jeffrey Cufaude, Idea Architects.

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Are You Boring Your Association’s Members?

SCD Group

if I looked at your association’s convention program for 2013 and 2003, would I see any differences other than dates and names of speakers? SCD Group association management association conferences association executives association communications association leadership association marketing ASAE' Think about it.

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The Hourglass Blog: Don't Forget the Baby Boomers

The Hourglass Blog

Not too long ago a friend sent me a link to this article about "Why Marketers Cant Afford to Ignore Baby Boomers." In a culture that endlessly focuses on youth, the article warns marketers not to overlook a group that has tremendous buying power: the 78 million Baby Boomers in the U.S. Labels: Baby Boomers , Marketing.