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Are You Boring Your Association’s Members?

SCD Group

if I looked at your association’s convention program for 2013 and 2003, would I see any differences other than dates and names of speakers? At the bottom of a post about recruiting volunteers, Holly Duckworth, CAE, shared this awesome quote: “Associations fear change when they should fear staying the same.”. Think about it.

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SCD Group: Does print still work for association marketing.

SCD Group

AMR Management Services. Stronger by Association. Does print still work for association marketing & communications? I’m also a strong proponent that associations need to determine distribution platforms based on their target audience(s). homes last year, according to the Direct Marketing Association, and 89.6 million

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Association Subculture: Why Being Anti-Indispensability is Pro.

Association Subculture

Its marketing on steroids. But if I have to pursue other means of legislative advocacy that impacts associations because ASAE chooses not to - does that make their legislative program indispensable? Ive had my membership since 2003 or maybe 2004. 2 comments: Kevin Whorton, Whorton Marketing & Research.

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Sift Skills: The Value of Big Data for Associations

Associations Now

John Dorman has worked at the Texas Medical Association for 29 years, and for most of that time, business decisions were made, more or less, from the gut. “We Experts say it’s important to have the support of senior management and to think about this undertaking as a culture change, not a project with a start and finish point. “I

Texas 40
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The Hourglass Blog: Don't Forget the Baby Boomers

The Hourglass Blog

Not too long ago a friend sent me a link to this article about "Why Marketers Cant Afford to Ignore Baby Boomers." In a culture that endlessly focuses on youth, the article warns marketers not to overlook a group that has tremendous buying power: the 78 million Baby Boomers in the U.S. Labels: Baby Boomers , Marketing.

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Writing the Financial Policy : Off Stage

Off Stage

Writing An Association Financial Policy (Reprint) By Judith Lindenau, CAE, RCE. May 30, 2003. Many AEs spend a great deal of time writing and revising association. Associations spend significant. area of association management, even though significantly few of us have. practices of the association.

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