2003, Marketing, millennials and Survey

Motorcycle Industry: Efforts to Reach Female Bikers Paying Off

Associations Now

JANUARY 19, 2016

The number of female owners better than doubled from 2003 to 2014,” Sarah Schilke, marketing manager of BMW Motorrad USA and chairwoman of the female motorcycle-industry professionals group PowerLily, said in a MIC press release. As for their priorities when choosing a bike to buy, women, in the survey of 48,000 U.S.

Milwaukee

Milwaukee Industry Wisconsin Press Release

Bringing Credibility to the Conversation: Katie Butler, IIABA

Association Adviser

MAY 27, 2018

Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. Now I oversee the association’s publications, marketing and public relations.

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Motorcycle Industry: Efforts to Reach Female Bikers Paying Off

Bringing Credibility to the Conversation: Katie Butler, IIABA

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