Achieve

MARCH 17, 2023

This is where a multichannel marketing strategy can help. Instead of focusing your communication efforts on one platform—like email or direct mail—multichannel marketing helps you expand your reach and keep your existing supporters engaged across multiple channels. However, you don’t just want donors to read your messages.

How To 52

How To Social Media Video Content 52

Association Adviser

MAY 27, 2018

Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. Now I oversee the association’s publications, marketing and public relations.

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Video Communications Social Media Newsletter 60

Reid All About it

MARCH 6, 2020

You can have the best content money can buy, but… (Jodi Harris, Content Marketing Institute ). Data and Perception: How American Cancer Society (ACS) Uses Surveys to Increase Engagement. Find out how ACS uses surveys as a mechanism to collect data, understand the audience, and make data-driven decisions. Joni Taisey, WorkCast ).

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DC California Washington Raleigh 48

Associations Now

JUNE 1, 2014

And even after the organization hired a $6,000-a-week consultant in 2003 to learn about making data-based business decisions, Dorman wasn’t convinced it would lead to any long-term benefit. “At If you’re trying to increase retention, change your marketing campaign for a group that you think has lower retention,” she says. “So

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Texas Pennsylvania Software Project 40