2003 Communications Marketing Survey 
Association Adviser
MAY 27, 2018
Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. How did you come to work for an association?
Reid All About it
MARCH 6, 2020
You can have the best content money can buy, but… (Jodi Harris, Content Marketing Institute ). Data and Perception: How American Cancer Society (ACS) Uses Surveys to Increase Engagement. Find out how ACS uses surveys as a mechanism to collect data, understand the audience, and make data-driven decisions. Joni Taisey, WorkCast ).
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Associations Now
JUNE 1, 2014
And even after the organization hired a $6,000-a-week consultant in 2003 to learn about making data-based business decisions, Dorman wasn’t convinced it would lead to any long-term benefit. “At She advises associations to use a five-step approach to a data project: determine the scope, collect, clean, analyze, and communicate. “If
Achieve
MARCH 17, 2023
This is where a multichannel marketing strategy can help. Instead of focusing your communication efforts on one platform—like email or direct mail—multichannel marketing helps you expand your reach and keep your existing supporters engaged across multiple channels. However, you don’t just want donors to read your messages.
Associations Now
JUNE 26, 2015
While last week’s ruling by the Federal Communications Commission to rein in the use of robocalls was considered a big win for consumers, pollster groups have suggested that the decision could damage a necessary part of the democratic process. A recent robocall ruling wasn’t exactly a slam-dunk win for all. Not Enough Clarity.
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