Association Adviser

MAY 27, 2018

Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. Now I oversee the association’s publications, marketing and public relations.

Video 60

Video Communications Social Media Newsletter 60

Association Adviser

FEBRUARY 15, 2013

9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. MySpace in 2003? May 29-31, 2013 ASAE 2012 Marketing Membership & Communications Conference. Kent Lewis.

Georgia 60

Georgia Directory Newsletter Conference 60

SCD Group

JANUARY 23, 2014

Thus, I found two ads that demonstrate compelling storytelling that serve as great examples for association marketers and membership professionals. Keep in mind that most association storytelling will feature free media and not paid commercials. and regular media (newsletters, magazines, trade publications, etc.)

New York 40

New York Ohio Newsletter Video 40

The Hourglass Blog

OCTOBER 15, 2010

Not too long ago a friend sent me a link to this article about "Why Marketers Cant Afford to Ignore Baby Boomers." In a culture that endlessly focuses on youth, the article warns marketers not to overlook a group that has tremendous buying power: the 78 million Baby Boomers in the U.S. Or flipped through a magazine? Millennials?

millennials 40

millennials Seattle Products Marketing 40