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How to Produce Association Rock Stars for 100 Years and Beyond

Association Adviser

At our annual meeting (May 31-June 2, 2017 in Macon), we’re going to have several segments that are hands-on learning and sharing of ideas. AA: Why the focus on video and storytelling? Kavanagh: Video has become a well-received way for us to convey information to members in recent years.

How To 71
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Customer Journey Mapping 101: The What, Why, and How

Higher Logic

In 2005, Bain and Company released some staggering research : 80% of firms participating in the study said they deliver a superior experience , while only 8% of their customers agreed. This difference is called the “perception gap,” and we haven’t evolved much since 2005. Ensure or gain leadership buy-in. After: Display the map.

Review 149