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Customer Journey Mapping 101: The What, Why, and How

Higher Logic

In 2005, Bain and Company released some staggering research : 80% of firms participating in the study said they deliver a superior experience , while only 8% of their customers agreed. This difference is called the “perception gap,” and we haven’t evolved much since 2005. The Anatomy of an Experience Map (Adaptive Path, article).

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How to Produce Association Rock Stars for 100 Years and Beyond

Association Adviser

At our annual meeting (May 31-June 2, 2017 in Macon), we’re going to have several segments that are hands-on learning and sharing of ideas. AA: Why the focus on video and storytelling? Kavanagh: Video has become a well-received way for us to convey information to members in recent years.

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What I Learned About Philanthropy, Fundraising, and Social Impact at IFCAsia in Bangkok

Beth Kanter

In 2005, we got a chance to meet face-to-face in London at the Global Voices Blogging Summit after I transitioned from being the Cambodia bridge blogger. The Resource Alliance has been presenting the NGO Awards in Thailand, India and Vietnam for 10 years, but 2017 marked a substantial change in the award program’s focus and delivery.

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Love in the Time of Naylor

Association Adviser

We got married in September 2017, and there isn’t a day that goes by that I am not forever grateful that I took a chance on a job at Naylor because it allowed me to find the love of my life.” Ken started here in 2005. I began working at Naylor in 2017 as a Project Coordinator. ” Angela and Bill McDougall.

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