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Jeffrey Cufaude, Idea Architects: People Are Starved for Real.

Idea Architects

help an organization refresh and/or reinvent the experience of one of the following audiences to deepen individual engagement, community contributions, and value creation: the member experience, the learner experience, the volunteer experience, the staff member experience. Nov 2005 (1).

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“The Beach Was too Sandy”—Happy Members Are a Nonnegotiable

.orgCommunity

Google, the self-help genie, can provide your members with the answers they are looking for. In order to work that magic, your site should be stocked with plenty of “How To” articles, robust content and video, and all resources should be optimized for quick searchability. See the video of Dr. Bartuch’s presentation here.

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What Smart Associations Do Differently

Association Adviser

In response to this challenge, some associations have made impressive gains in their adoption of technology, particularly in the areas of mobile, social media, video, online learning, connectivity and more. Multimedia and video learning. Video is also a valuable form of content, learning, non-dues revenue and even membership leads.

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