What Smart Associations Do Differently
MARCH 17, 2014
Since 2005, the two groups had jointly produced a successful annual show and realized that many constituents knew each other and were members of both associations. A new study from Iris Mobile and The Center for Media Research found that 75 percent of millennials (Gen Y) access the Internet via their phones. I checked in with two of my millennial colleagues to get their take. Donovan and Levitz share more insights about reaching millennials via mobile in today’s issue.