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Sponsorships: What Do Meeting Organizers and Exhibitors Want?

Associations Now

Most of you already know that associations generate a lot—if not the majority—of their nondues revenue from meetings, tradeshows, and conferences. A top priority of event organizers today is driving revenue growth, and sponsorships are seen as a top area of opportunity, while exhibitors are looking to enhance the value of sponsorships.

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Lunchtime Links: Social Media Isn’t Just for Young People

Associations Now

Also: strategies for growing conference sponsorships. According to the study, which has been tracking all forms of social media use since 2005, six in 10 people surveyed between the ages of 50 and 64—and 43 percent of those 65 and older—were social media users. That, and more, in today’s Lunchtime Links. Tell us in the comments.

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Moving From Free Rider to Engaged Member

Associations Now

The Senior Executives Association, which dedicates itself to serving federal leaders, is refocusing its membership strategy. That transition involves a new strategic plan, chapter growth, tiered membership, and partnerships to grow nondues revenue. Now, we’re in the process of growing revenue through membership and partnerships.

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SCD Group: If everyone's complaining, perhaps its an opportunity for.

SCD Group

“By 2005, the iPod had eclipsed the Mac as Apple’s largest source of revenue, but the music player that rescued Apple from the brink now faced a looming threat: The cellphone. and develop strategies to use complaints to build products and services that solve problems and reach out to prospects. Newer Post.

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