Industry Group Aims to Make Diamonds a Millennial’s Best Friend
Associations Now
JUNE 8, 2016
The Diamond Producers Association announced a new “Real Is Rare” campaign in hopes of earning the affection of millennial consumers who crave authentic connections, according to DPA research. And even if they could afford some bling, they might recall Leonardo DiCaprio’s 2006 film Blood Diamond and experience some existential qualms. “I
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