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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”. One of BCR’s early forays into reaching way more people than could ever visit its Tampa headquarters was joining YouTube on August 15, 2006. Your marketing director didn’t. Carole Baskin was an early adopter of social media.

Strategy 100
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5 Keys to Effective Knowledge Transfer for Nonprofits

Wild Apricot

While celebrity endorsements have power in marketing, studies suggest that most people are more open to a transfer or exchange of knowledge with a respected peer. RSS feed: We write on web technology and social media tools for non-profits - charities, associations, clubs and other organizations. and Social Media trends.

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Stronger by Association: Battle for Relevance: How Twitter, HBR and.

AMR Management Services

Although I think we’re all tired of hearing the fear and dread about how social media will kill the association – I don’t think that’s true. Nor do many of us have any interest in learning why Twitter or other social media could be better at delivering “networking and knowledge sharing.”