Jamie Notter
OCTOBER 18, 2011
Social Media is the Wave. The sand castle is your organization, and that first wave is social media. Social media rolled in and really knocked your marketing for a loop, didn’t it? Social media is giving us a bit of an advance warning that things are changing. Social Media.
Aaron Wolowiec
AUGUST 6, 2013
A couple months ago I wrote an article for “Associations Now” about how marketing requires different skills than it once did. As more potential tactics and options for marketing have emerged, more is expected of a marketer. It’s the marketer’s job to be informed about all the traditional and new marketing techniques.
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Association Success
APRIL 24, 2020
In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”. One of BCR’s early forays into reaching way more people than could ever visit its Tampa headquarters was joining YouTube on August 15, 2006. Your marketing director didn’t. Carole Baskin was an early adopter of social media.
SCD Group
APRIL 10, 2014
Back in 2006, Chris Anderson wrote a powerful book called the Long Tail. The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.
Associations Now
JANUARY 30, 2014
Plus: Repackaging conference content for marketing efforts. The story of how Twitter grew up—among other fun facts—and what your association can learn from the little social network that could, in today’s Social Media Roundup: Flying Low, Then High. A bunch of things you may not know about Twitter.
Jamie Notter
MAY 7, 2012
I am posting my slides, below from the two presentations I did in Belgium at the Fusion Marketing Experience conference (which together cover all that I spoke about in Chicago, and then some). Social Media. December 2006 (10). November 2006 (9). October 2006 (8). September 2006 (10). August 2006 (12).
Reid All About it
JULY 21, 2017
9 Social Media Metrics to Monitor. Learn how social analytics can uncover insights that help strengthen engagement; how to ensure content is resonating with the target audience and how social channels play a vital role; and how you can increase business by analyzing the competition. Host: American Marketing Association.
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