2006 Communications Marketing Social Media 
Aaron Wolowiec
AUGUST 6, 2013
A couple months ago I wrote an article for “Associations Now” about how marketing requires different skills than it once did. As more potential tactics and options for marketing have emerged, more is expected of a marketer. It’s the marketer’s job to be informed about all the traditional and new marketing techniques.
SCD Group
APRIL 10, 2014
Back in 2006, Chris Anderson wrote a powerful book called the Long Tail. The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.
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Wild Apricot
JUNE 27, 2008
Effective communication â?? Whether the movement of information is one-way (knowledge transfer) or a two-way flow (knowledge exchange), an organizations ability to pursue its core mission can depend in large part on effective communication. tools, to get past some of those communication barriers â?? both electronic and print.
Jamie Notter
OCTOBER 13, 2011
In my company (currently) social media is handled by one department but we ensure that the entire company is part of the conversation. Nonprofit Technology and Marketing | Benjamin Phillips. Next post: Social Media is the Wave. Social Media. December 2006 (10). November 2006 (9).
Associations Now
JUNE 8, 2016
And even if they could afford some bling, they might recall Leonardo DiCaprio’s 2006 film Blood Diamond and experience some existential qualms. “I Millennials just aren’t buying the traditional jewelry marketing paradigm that worked for previous generations,” she wrote. Why aren’t millennials in love with diamonds?
The Hourglass Blog
JUNE 23, 2010
Seeing New Social Opportunities. In my own crazy little adventure in social media I’m exposed to a lot of thoughts and opinions and it takes me time to weed through them and figure out which have something to say and which are just saying something. Social media fits inside your business strategy, and is shaped by it.
The Hourglass Blog
AUGUST 15, 2011
I blogged a bit about their 2006 study , so thought I would give the 2011 update a read as well. Its a survey of more than 3,000 executive directors of non-profit organizations and, although it seems weighted towards charitable and social service organizations, there are a few interesting parallels and tidbits for associations.
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