SCD Group
APRIL 10, 2014
Back in 2006, Chris Anderson wrote a powerful book called the Long Tail. In addition to Anderson’s market views, the long tail extends to association social media. What are you finding with your association’s content marketing and social media activities? In it, he defined the Long Tail , in a nutshell as.
Aaron Wolowiec
AUGUST 6, 2013
Regardless of which of the roles above we play and regardless of which medium (direct mail, email, telemarketing, word of mouth, social media, etc.) Do you understand your value proposition and are you communicating it well? we use, our main goal is to show recipients the value of what we’re asking them to do so they’ll act.
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Jamie Notter
FEBRUARY 7, 2012
in Humanize , Leadership , Social Media - 2 comments. Here are some highlights from the Humanize angle: 16% trusted information from Corporate sources, and 14% trusted information from social media. That’s low, overall (traditional media was 32%), but notice how corporate and social media are just about the same.
Jamie Notter
MAY 16, 2012
He is ridiculously smart, and a fellow Que author–his book is called Social Media ROI. Decentralize without clearly communicated high standards for results is probably a waste of time! Social Media. December 2006 (10). November 2006 (9). October 2006 (8). September 2006 (10).
Jamie Notter
FEBRUARY 23, 2012
I remember meeting with one of the senior regional managers who made a point about internal communication that I have since quoted liberally. A small secret then becomes a future chasm in communication. Social Media. December 2006 (10). November 2006 (9). October 2006 (8). September 2006 (10).
Wild Apricot
JUNE 27, 2008
Effective communication â?? Whether the movement of information is one-way (knowledge transfer) or a two-way flow (knowledge exchange), an organizations ability to pursue its core mission can depend in large part on effective communication. tools, to get past some of those communication barriers â?? both electronic and print.
Jamie Notter
OCTOBER 13, 2011
In my company (currently) social media is handled by one department but we ensure that the entire company is part of the conversation. Next post: Social Media is the Wave. Social Media. December 2006 (10). November 2006 (9). October 2006 (8). September 2006 (10). August 2006 (12).
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