2006 Communications Social Media Strategy 
SCD Group
APRIL 10, 2014
Back in 2006, Chris Anderson wrote a powerful book called the Long Tail. In addition to Anderson’s market views, the long tail extends to association social media. What are you finding with your association’s content marketing and social media activities? In it, he defined the Long Tail , in a nutshell as.
Jamie Notter
MAY 16, 2012
He is ridiculously smart, and a fellow Que author–his book is called Social Media ROI. In the sense of not letting us settle for weak strategies and ineffective processes. Decentralize without clearly communicated high standards for results is probably a waste of time! Social Media. December 2006 (10).
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Jamie Notter
FEBRUARY 7, 2012
in Humanize , Leadership , Social Media - 2 comments. Here are some highlights from the Humanize angle: 16% trusted information from Corporate sources, and 14% trusted information from social media. That’s low, overall (traditional media was 32%), but notice how corporate and social media are just about the same.
Jamie Notter
FEBRUARY 23, 2012
I remember meeting with one of the senior regional managers who made a point about internal communication that I have since quoted liberally. A small secret then becomes a future chasm in communication. Social Media. December 2006 (10). November 2006 (9). October 2006 (8). September 2006 (10).
Wild Apricot
JUNE 27, 2008
Effective communication â?? Whether the movement of information is one-way (knowledge transfer) or a two-way flow (knowledge exchange), an organizations ability to pursue its core mission can depend in large part on effective communication. Tailoring the knowledge transfer and exchange strategy to the audienceâ??s
Jamie Notter
OCTOBER 13, 2011
In my company (currently) social media is handled by one department but we ensure that the entire company is part of the conversation. Next post: Social Media is the Wave. Social Media. December 2006 (10). November 2006 (9). October 2006 (8). September 2006 (10). August 2006 (12).
The Hourglass Blog
MAY 11, 2011
Association Innovation as Brand Strategy. Whats our brand image and what does it communicate to people in our marketplace? Communication. Social Media. Daring to Lead 2006. Don't Wall Yourself Off From Your Community. Association Innovation as Brand Strategy. skip to main | skip to sidebar.
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