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Membership Marketing Blog: Consumer Use of Email Declines, but.
Membership Marketing
APRIL 22, 2011
In marketing, whether it be for membership recruitment and retention, conference attendance, participation in your certification program or whatever, the key analytic is cost per order. It should be used as one of many tools in marketing not just an inexpensive way to check off having done a marketing project. ► 2007. (51).
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