2009 Email Marketing Industry Member Engagement 
Membership Marketing
JULY 26, 2018
Here are some of the major changes associations have put in place in their membership marketing efforts. In 2009, 46% of participants said that direct mail was the most effective membership recruitment channel. This is down from 51% in 2017 and significantly down from 83% ten years ago in 2009.
Association Briefings
OCTOBER 22, 2020
And it seems that since that simple email was sent, communication visionaries have predicted the death of the medium. Heck, in 2009 – 38 years after the first email was sent – the Wall Street Journal put its epitaph in print: “Email has had a good run as king of communications. This spawned the mantra “Email is dead.”
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