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2016 Benchmarking Study Reveals Association Communication Hurdles Remain
Association Adviser
OCTOBER 13, 2016
1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010). This struggle may be related to lack of measuring and recording reader engagement. Integrate communications through print, online and social opportunities: [link] @AssocAdviser. About the study.
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