Membership Marketing

AUGUST 10, 2010

Based on this formula, I know one membership organization that now has a 40 touch renewal program that includes mail, phone calls, and email. Offers – Many membership organizations are finding that renewal payments are getting later and later from members. Here is how one group has moved up payments.

Marketing 40

Marketing Price Survey Analysis 40

Association 141+

MAY 21, 2012

Three hours (and 5 minutes) later, I walked out – slightly numb, definitely in a daze and in a state of disbelief that it was over. I had a book waiting on my nightstand that took me under a day to devour (a bookworm, I am usually reading 2-3 books at a time – to only read CAE books was probably one of the greatest challenges).

Charlotte 40

Charlotte Social Media Louisville Dallas 40

Membership Marketing

NOVEMBER 8, 2010

It always amazes me that you can contact a member 7 times and then 1 year later, they are "surprised" they are no longer a member of our Association. Connecting with individuals at conferences, meetings, in their workplace, or on the phone has been the most successful for us. Focus on what makes your association unique.

Marketing 40

Marketing Recruiting Recruitment Survey 40