Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Each association is unique in their goals, needs, communication platforms, members and legislative functions. at Naylor Association Solutions.

Revenue 69

Revenue Survey Communications Newsletter 69

Association Adviser

OCTOBER 25, 2017

Two out of five respondents (41 percent) to the 2017 Association Communications Benchmarking Survey feel their inability to generate non-dues revenue from communications is a significant challenge. Sometimes it’s simply a matter of changing old, tired revenue streams no one is excited about anymore.

Revenue 62

Revenue Course Survey Communications 62

Association Adviser

AUGUST 20, 2018

The 2018 Association Communications Benchmarking Study results show the needs for a balanced approach to technology and tradition as association communicators strive to keep members’ attention. Communicating member benefits effectively” fell back to the second most frequently cited communication challenge.

Communications 60

Communications Newsletter Survey Report 60

Leading Learning

MAY 24, 2022

The spread of both video and social—often in tight combination—has gone hand in hand with the widespread use of smart phones and the ever-increasing speed of mobile communication networks. The Growth of Mobile. I can’t remember the last time that happened. billion acquisition in 2015.

Course 101

Course Video Cost Certificate 101

SCD Group

MAY 23, 2012

By 2017 (just five years from now), millenials will have more spending power than any other generation in America. communication.” From a communications standpoint, you might define the generations in terms of the “native communications tools” around when they matured (see Eric Jackson s piece in Forbes).

millennials 40

millennials Tips Content Communications 40