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Stronger by Association: Make 2012 "The Year of Better Content"

AMR Management Services

When setting the course for a better association content strategy, be sure to keep the five Ws in mind: Who are we trying to reach? You need to understand how they prefer to consume information and their level of comfort with technology. ► 2011. (37). Association for Rural and Small Libraries. ► January. (4).

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Eric Lanke: Stop Calling It Strategic Planning

Eric Lanke

You can script the formation of strategy. This is where our illustrious leaders head off to their strategy retreats to develop their carefully laid plan that is then distributed to the worker bees for flawless execution. You Cant Script the Formation of Strategy. You can predict the future. You can separate thought from action.

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63 people on GovLoop you should know

ChatterBachs

Bourne - Assistive Technology Director/Mass.Gov Chief Technology Strategist, Information Technology Division, Commonwealth of Massachusetts. Gwynne Kostin - Director Mobile, Office of Citizen Services & Innovative Technologies, US General Services Administration. Lauren Modeen - Manager of Online Strategy, GovLoop.

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So Why Social Media for Your Association? CONNECTION!

Tom Morrison

The world of business is changing every day, and it is critical for associations to tap into the innovations in technology to help enhance our value to members and create a connection between them that cannot be separated. Another key tool of Social Networking is the Resource Library function. ► 2011. (9). Blog Archive.