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Storytelling Tip ? Capturing the Difference

YourMembership

Membership Software Association Management Software. Associations. Management Team. February 23rd, 2012 | Posted in Membership Management. If your content completely adheres to a reader’s expectations, he/she will skim your content and dump it quickly because he/she already knows what will happen next.

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Associations Note: Being 1st to Market Still Relevant

SCD Group

At the 2012 Content Marketing World Conference, Sam Sebastin, Google’ Director of B2B Markets, talked about the Zero Moment of Truth. Here are links to two related posts for association executives: 2/12 For association members, how fast is fast enough ? 2/10 Why wait for an Association''s Monthly Newsletter ?