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Storytelling Tip ? Capturing the Difference

YourMembership

Membership Software Association Management Software. Associations. Management Team. February 23rd, 2012 | Posted in Membership Management. Remember Indiana Jones’ fear of snakes? Nonprofits + Foundations. Chambers + EDCs. Corporate + Social. Education + Alumni. Advantages. Add-On Products.

Tips 150
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Associations Note: Being 1st to Market Still Relevant

SCD Group

At the 2012 Content Marketing World Conference, Sam Sebastin, Google’ Director of B2B Markets, talked about the Zero Moment of Truth. Levesque, along with professors Maria Minniti of Southern Methodist University and Dean Shepherd of Indiana University, used a mathematical model to weigh the risks and benefits of entering the market early.

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Hockey Feud Shows What Happens When Associations Forget about Their Members

SCD Group

In fact, what’s happening in the NHL reminds me of two similar cases in the association and nonprofit world. I experienced one such case in the 1990s and we all watched another case in 2012. I was the Deputy CEO of one of those associations. When two giants (whether it be boards or boards vs staff) fight, many lose.