YourMembership

FEBRUARY 23, 2012

Membership Software Association Management Software. Associations. Management Team. February 23rd, 2012 | Posted in Membership Management. If you are using storytelling for your business or organization’s marketing, consider expectations for a moment. Tags: Membership Management.

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SCD Group

APRIL 11, 2013

We’ve been told for decades that it is important to be first to market with a product to service. At the 2012 Content Marketing World Conference, Sam Sebastin, Google’ Director of B2B Markets, talked about the Zero Moment of Truth. Think Twice About Being First to Market. Rule #5: Be Fast!

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SCD Group

NOVEMBER 27, 2012

In fact, what’s happening in the NHL reminds me of two similar cases in the association and nonprofit world. I experienced one such case in the 1990s and we all watched another case in 2012. I was the Deputy CEO of one of those associations. Founder Nancy Brinker resigned as Komen’s CEO. It might be members or donors or staff.

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