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Your Members Are Suffering From Ad Blindness. Use Branded Content to Tell Your Association’s Story
Association Briefings
JUNE 22, 2021
And that story should be told in every recruitment initiative, renewal effort, industry outreach, or event promotion. Dove provided the original branded content approach in 2013, which remains a quintessential example today. By 2024, it’s estimated there will be 100 million podcast listeners in the U.S. But wait, there’s more!
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