Remove 2013 Remove Association Value Remove Products Remove Revenue
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Overcoming the association value gap: part II

Principled Innovation

This post originally appeared on the Associations Now Leadership Blog on March 28, 2013. In Part I of this series earlier this month, I identified the association value gap as an underlying structural problem within membership-centric business models. This is most important conversation your association will have.

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Be the Voice of Relevance—Make Mission, Vision, and Values Fit the Moment

.orgSource

Although 73% of participants agreed that accelerating trends would require fundamental changes in the roles of associations. In 2013, CEO Reed Hastings committed to moving from being a content distributor to becoming the creator of award-winning productions. Since that decision, Netflix’s revenue has tripled.

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