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Overcoming the association value gap: part II

Principled Innovation

This post originally appeared on the Associations Now Leadership Blog on March 28, 2013. In Part I of this series earlier this month, I identified the association value gap as an underlying structural problem within membership-centric business models. This is most important conversation your association will have.

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Be the Voice of Relevance—Make Mission, Vision, and Values Fit the Moment

.orgSource

Although 73% of participants agreed that accelerating trends would require fundamental changes in the roles of associations. In 2013, CEO Reed Hastings committed to moving from being a content distributor to becoming the creator of award-winning productions. Values create community.

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Your Conference Is Offering Learning Scrap That Is Not Even Worth Recycling

Velvet Chainsaw

Your conference and association value proposition is under attack! Education and networking are two benefits of conference attendance and association membership. When employees spend too much time in education offerings that do not translate into increased performance and productivity, it is learning scrap.