Principled Innovation

APRIL 2, 2013

This post originally appeared on the Associations Now Leadership Blog on March 28, 2013. In Part I of this series earlier this month, I identified the association value gap as an underlying structural problem within membership-centric business models. This is most important conversation your association will have.

Association Value 100

Association Value Innovation Leadership Revenue 100

Spark Consulting

FEBRUARY 25, 2016

People talked about engagement being the core of the association value proposition. I might have missed something, but nearly all the talk about engagement I hear was about scoring, tracking, and rewarding what the association values. We value committee service, so we give it a high score.

Association Value 150

Association Value Committee Recruiting Recruitment 150

.orgSource

FEBRUARY 21, 2023

In 2013, CEO Reed Hastings committed to moving from being a content distributor to becoming the creator of award-winning productions. Netflix’s new vision was driven by the idea that, in a highly competitive market, a shift in values would give its brand a leading edge. Values create community.

Revenue 88

Revenue Guidelines Review Education 88

Principled Innovation

MARCH 25, 2013

This post originally appeared on the Associations Now Leadership Blog on March 7, 2013. In a recent post , Associations Now blogger Joe Rominiecki shared what both he and I regard as a startling fact: 53 percent of associations surveyed in 2011 had raised their dues in the previous three years.

Association Value 100

Association Value Revenue Survey Cost 100

Velvet Chainsaw

OCTOBER 6, 2014

Your conference and association value proposition is under attack! Education and networking are two benefits of conference attendance and association membership. Yet, education is being disrupted in major ways. 61% of learning expenses are spent internally. 11% of learning spend is on tuition reimbursement.

Conference 40

Conference Certificate Education Discount 40

Velvet Chainsaw

APRIL 12, 2017

When Velvet Chainsaw Consulting conducted speaker research with 120 associations with research and consulting company Tagoras Inc. in 2013, we found that nearly 77 percent use a call for speakers/sessions process. Associations value member input.

Process 74

Process How To Proposal Review 74

Associations Now

APRIL 2, 2014

Wes Trochlil, in “ Titles Vs. Roles ,” August 6, 2013. Value Propositions. If your association wants more members and stakeholders and wants more members and other stakeholders to be engaged, start by identifying and understanding the common worldview among them and how your association fits into it.

Ohio 40

Ohio Recruiting Recruitment Discount 40