Spark Consulting

FEBRUARY 25, 2016

People talked about engagement as the key to recruitment, retention, and upselling, whether that means getting members to invest money by buying stuff or invest time by taking volunteer positions. People talked about engagement being the core of the association value proposition. value about their interactions with us.

Association Value 150

Association Value Committee Recruiting Recruitment 150

Velvet Chainsaw

OCTOBER 6, 2014

Your conference and association value proposition is under attack! Education and networking are two benefits of conference attendance and association membership. Yet, education is being disrupted in major ways. 61% of learning expenses are spent internally. 11% of learning spend is on tuition reimbursement.

Conference 40

Conference Certificate Education Discount 40

Associations Now

APRIL 2, 2014

For association membership pros, now is a great time to refresh your recruitment, retention, and engagement practices. Wes Trochlil, in “ Titles Vs. Roles ,” August 6, 2013. Value Propositions. Andrea Pellegrino, in “ Association Value-in 25 words or less ,” August 25, 2013.

Ohio 40

Ohio Recruiting Recruitment Discount 40